Clipchamp Creators 2024

Targeting the creatively driven "Creators" audience, this campaign introduced two key features of the Clipchamp application through engaging, visually dynamic assets. As Senior Designer, I collaborated closely with a Junior Designer to analyze past performance data, lead concept development, and present strategic best practices to guide execution. The final deliverables included two display ads and one social creative, each designed to resonate with users seeking intuitive, creator-focused tools within the Microsoft ecosystem.