Microsoft New Year Campaign 2024

As Senior Designer, I led the concept and design of a lively New Year campaign—Microsoft 365’s peak subscription season. We took a fresh, energetic approach with bite-sized, app-focused demos that showed how the suite can support success in the year ahead. One standout: an interactive unit that let users experiment with app filters directly within the ad. It outperformed all other Consumer segment interactives with a +13.08% lift in CTR over benchmark. Notably, it drove a stellar 8.124% CTR among the U.S. Mac audience—an insight that suggests this group’s creative-leaning nature may be especially responsive to hands-on, "create"-focused experiences. This learning is now shaping future UX-forward creative and segmentation strategies.